Estimated reading time: 4 minutes 40 seconds
Edited: 26 October, 2025
Subtitle: Why podcasts are the best personal brand builder since TV
What if you could launch your personal brand or business with a podcast tour whilst avoiding endless posting, expensive agencies, poor results or “Where do I even start?”s.
If you’ve tried to build a personal brand or are thinking of one, you may have encountered/will encounter the following problems:
Whether you’re looking to build your personal brand or would like to be a guest on more podcasts, a podcast tour has generated millions for businesses as well as built brands from 0 - hundreds of thousands of followers. Podcast tours have produced the following results:
Would you like to read more about Alex? Check out Rephonic’s article here.
Alex Hormozi has been a guest on 64+ podcast episodes in the last two years. In that time, he’s been able to sell $1M+ in books and grow his company acquisition.com from $100M to $250M+ per year.
A caveat: He has an insane content marketing strategy that catapults most of his growth, but I can confidently say his guest appearances on podcasts have added at least 250,000 followers to his following in the last two years (2022 - 2024).
Edit: As of October 2025, Alex Hormozi generated $100M in 3 days during his third book launch weekend (August 2025). Again, he has an insane content strategy, but he once again appeared on various podcasts in the last few months leading up to the launch.
Daniel Priestley 1M from podcasts.mp4
Daniel Priestley’s podcast with Ali Abdaal is rumoured to have brought in £1M in revenue for his businesses.
Edit on 24 June 2024: Daniel confirms this on Callum's podcast released on the **19th of June.** Clip to your left👈)
He continues to guest-appear on podcasts until today - why? Because it works.
He’s grown from 10K to 30K subscribers on YouTube in the last year - 20,000 more people who have a pain that he can solve, are easy to target and are in a growing market.
Assuming at least 10% will have the means to pay £360p/m (his lowest Dent offer), he maintains a 20% conversion rate and retains clients for at least three months, he adds £432,000+.