Estimated reading time: 3 minutes 20 seconds
Edited: 17 December, 2025
Subtitle: How to actually make it profitable
Enter Alex Hormozi. A renowned marketer owning a portfolio of companies doing $200M a year. Pre-COVID, an audience of 1 million people couldn’t say they’d heard of him**.**
And now, everyone’s striving to build their business to $3 million a year for the chance to have a 15-minute chat with him. This is what I call influence. He also repeatedly uses influencers, content creators and thought leaders to expand his audience to more than 5 million people.
His podcast with Graham Stephan amassed 610K views on YouTube only. Also, this was the response from his audience and Graham’s:
2024 update: This article was originally written in 2022. He now has a handful of his videos reaching 1 million+ views, with exceptional videos reaching ~3 million views.
He gained influence because he is valuable to the marketplace. So why should you, as a company, be throwing yourself at influential individuals like Alex before they are almost impossible to reach? And how?
First things first: What is influencer marketing, how people do it wrong and how to fix it →
Short definition: Influencer marketing is paid word-of-mouth Long definition: Influencer marketing is leveraging another person’s engaged audience. It’s not marketing with influencers, it’s partnering with people who have influence.”
Here’s how many businesses go wrong: